DECISSION CIRCLE
Identify, nurture and promote the decision circle surrounding each brand, company, product, leader and cause.
Our circle aims at 8 different strategic target groups. They are not consumers, clients, shareholders or employees… but they have and exert a strong influence and a serious capacity for determining success.
THE 8 ALL-MIGHTY
- Traditional and digital media
- Opinion leaders, general, niche and local experts…
- Sources of digital influence (bloggers) and social network mobilizers
- Authorities, institutions, and regulators
- Activists, pressure groups, social platforms, and the third sector in general
- Analysts and the financial community
- Workers unions
- Followers and watchers
DUAL MANDATE
Acting on the decision circle demands abiding by the dual mandate of qualitative communication: to promote and protect in parallel.
The societies and markets of today demand a constant promotion activity and a constant presence while we listen, watch and protect the reputation in the direct and indirect environments.